Apex Medical Corporation is an international company (established 1990), which specializes in the manufacturing and distribution of Homecare Medical Equipment (HME), including Support Surfaces, Respiratory Therapy products, Electronic Medical Devices and Welfare Equipment. For 20 years, APEX has been developing its own brand name, marketing our logo throughout many countries around the world.
Brand Support - Worldwide Service Network
APEX brand products are supported by a worldwide service network between the central headquarters in Taiwan and the branch offices in Spain and Egypt. A special logistics center is established in Spain to administrate the flow of products and information to neighboring countries in that area of the globe. With our international presence, we can provide the timeliest and most direct support to our customers in order to promote brand satisfaction, loyalty and awareness in all regions.
Global Branding
APEX Headquarters in Taipei orchestrates the entire global branding project and has used its trove of experience in the home market (Taiwan) to springboard into regions such as Greater China, Europe, South East Asia and Australia. The APEX brand is currently expanding its global presence in Eastern Europe, Middle East, Africa and Latin America (collectively referred to as EMEALA).
Brand recognition and validation
APEX maintains its world-class brand name through recognition and validation on the global stage. This is done by obtaining necessary foreign patents and seeking important international standards certifications (e.g. ISO, CE, TUV, FDA etc.). In addition, APEX marketing efforts engage media, government and consumer organizations, resulting in recognition and numerous quality/design awards from both government and consumer sectors.
Brand quality – RD, Manufacturing and Packaging
Brand quality also relies heavily on R&D, manufacturing, and packaging. APEX invests heavily in R&D annually to maintain its innovative edge and assure longevity for its product lines. First class manufacturing facilities in China and Taiwan specialize in medical equipment manufacturing to ensure consistent reliability, durability and quantities. Product Packaging (box design, bundling options, documentation) also receive undivided attention for each region so that each product is absolutely consumer ready for every particular market.
Three Branding Strategies
APEX has outlined 3 strategies for promoting the brand to achieve Brand success in the global market.
Full Product Line Strategy
To offer a full range of products for each Homecare Medical product line (Support Surfaces, Respiratory Therapy, Electronic Medical Devices and Welfare Equipment) providing a one-stop shop with a diverse selection of products for a wide range of preferences in value and functionality.
Quick Response Strategy To provide the quickest response to all customer demands/requests/inquiries and also provide the most optimal resolution to a customer's most immediate market needs in the most expediant timeframe.
Branding Management Strategy The ultimate goal of the APEX Branding Strategy is to become the first choice in Homecare Medical products for the marketplace. We believe this can be achieved through diligent effort in promoting three ideals: Vision, Mission and Value.
With these strategies, Apex aims to attain customer satisfaction at every stop of the distribution channel all the way to medical care practitioners and end users; we believe it is a first step towards achieving “first-choice” priority. Apex's tailored designs, test solutions, manufacturing assembly systems, post-manufacturing services and after sales support service provide our customers with the best warranty of them all.
APEX MEDICAL CORP. #9, Min Sheng St. Tu-Cheng, Taipei County, 236, Taiwan, R.O.C.
TEL:+886-2-22683100 / FAX:+886-2-22686525 / E-mail:marketing@apexmedical.com.tw
